How I can work with you.

Every engagement starts with a conversation. From there I shape a proposal based around what you actually need. The services below give you a sense of the work I do, but in reality no two projects are exactly the same. I find it's always best to just have a chat to see if I can help.

Find the story

For organisations who need clarity in communicating what they stand for, where they are going, or why they are changing.

A vintage black typewriter with a blank sheet of paper, two hands with manicured nails, and creative doodles on a pink textured background.

Sometimes the story exists but it's buried under years of jargon, competing messages and copy written by committee. Sometimes it needs to be built from scratch. Sometimes a major change is coming and the narrative behind it needs to be established before anything else can move. Either way, this is the work that everything else flows from.

This can include:

  • Brand strategy and positioning

  • Change programme narrative and messaging

  • Messaging refresh and narrative development

  • Identifying your ideal customer profiles and the personas within them

  • Crafting value propositions that are specific, credible and actually differentiating

  • Proposition and messaging workshops with leadership or cross-functional teams

Set the framework

For organisations who have the story but need the tools to tell it consistently, internally and externally.

A collage illustration of a hand holding a toolbox, a pointing finger, a hand reaching out, and a megaphone, with technical and gear graphics overlayed on a beige background.

A strong story needs a structure that travels. One that works for the MD in a pitch, the sales team in a proposal, the account manager in a renewal conversation, and the team being asked to get behind a significant change. This is the work that turns a strategy into something the whole organisation can use.

This can include:

  • Messaging frameworks and toolkits built for your whole organisation, not just marketing

  • Change communication frameworks and planning

  • Audience-specific messaging guidance tailored to different roles, teams and personas

  • Brand and communications guidelines that people actually use

  • Internal brand activation planning

Make it land

For organisations going through change who need their brand and their people to move forward together.

Two hands with fingers pointing towards an apple and a paper airplane, set against a teal background with abstract shapes and scientific diagrams.

This is where brand strategy meets change management. Whether you're navigating a merger, a rebrand, a system implementation, a leadership transition or a shift in strategic direction, the story needs to land internally just as much as externally.

This can include:

  • Internal brand adoption programmes

  • Change communication strategy and messaging

  • Employee engagement and internal narrative development

  • Branding a change initiative, giving it a name, identity and campaign that people can get behind

  • Brand-led change management using the Prosci ADKAR methodology

Bringing it to life

For organisations who need the thinking and the execution under one roof.

A collage illustration of two hands, one holding a pencil and the other pointing with their index finger, surrounded by graphical sketches, a filament lightbulb, and colorful abstract shapes.

Strategy is only as good as its execution. Where a project needs creative firepower to bring the brand to life visually and verbally, I work with a handpicked network of senior branding specialists.

Designers, writers, digital experts and creative directors who have spent their careers working at the highest level. You won't be handed off to a team you've never met.

I remain your single point of contact throughout, managing the wider team on your behalf so the work stays coherent, the brief stays intact, and you're not juggling multiple relationships and conversations at once.

The thinking and the doing. Joined up from the start.