Your change programme needs a brand. Here's why.
What if your change programme had a name people actually used? A story they could hold onto? An identity that made them feel part of something rather than subject to something?
Why your brand isn't landing (and it's probably not what you think)
You spent months getting the strategy right. The agency delivered. The website went live. So why does nothing feel different? The answer is almost never the brand. It's what happened, or didn't happen, after the launch.
Only 1 in 10 employees in the UK feel engaged in their work.
The data on UK employee engagement is stark. But the implications go further than most people realise. If your people can't carry your brand story, no campaign will do it for them.