Brand Strategy & Change Management.
I help businesses going through change get their brand and their people aligned. I work with you to set the vision, create the brand and lead the change management programme that makes it stick.
Big changes need a clear story.
When I can help you
Your business is going through significant change. Merger, restructure, new system implementation. A change strategy will move the business. A brand story will bring your people with it.
Your brand needs a proper framework behind it. The story, the messaging, the building blocks that give people clarity on what it stands for and how to communicate it.
Your business has changed, but the story you're telling the world hasn't caught up.
You've got a new strategy, but people inside the organisation don't really understand it yet.
You're leading a change programme and you know the human side is the part that will make or break it.
Your leadership team needs to align on the direction and find the words to tell it, internally and externally.
From story to strategy to change.
Before you can build a brand or lead a change, you need to understand what's really going on. I combine market and competitor analysis, customer research, data analysis and stakeholder engagement to get underneath the surface. What do your customers and people actually think? What makes you genuinely different? What is the narrative behind the change you're about to go through? From that foundation, everything else is built.
Finding the story
With the insight in place, I build the architecture that makes the story usable. That means your proposition, values, messaging frameworks, brand building blocks and personas, developed for both external and internal audiences, and for organisations going through change, the communications framework that takes people with you. Not a strategy that looks good on a page, but one that gives your people something to believe in and your customers something to connect with.
Setting the framework
This is the piece most programmes miss. Using the ADKAR change management framework, I build and lead the internal change programme that ensures your brand or change initiative is understood, believed and lived across the organisation. Workshops, leadership facilitation, internal communications and change readiness, designed around your people and your moment of change.